About Us

For two decades, Pete Moore has helped academic and health researchers build strong writing and presenting skills. Through a range of approaches to thinking, planning and writing these ideas have been used to help more than 40,000 participants across most disciplines in the UK and other countries.

The combined suite of on-site Workshops, zoom-based Masterclasses and online Bitesize courses lets us reach out around the world – during lockdown Pete 'met' people on every continent... except Antarctica! We are really enjoying our new ability to meet people’s needs wherever they are, whenever they want.



The ThinkWrite Model

The ThinkWrite Model sits at the heart of all our thinking, and putting the model into practice has helped thousands of researchers reduce the time they spend creating clear documents.

By looking at your writing project from the perspective of the Author, Message, Vehicle, Gatekeeper and Success it can help you take on the challenge of writing yours with greater efficiency and confidence.




Pete Moore PhD

Owner and Lead Consultant

Multi-award winning academic, author, journalist and trainer Pete Moore never planned to help others think, write and speak. But his combined experiences in academia and journalism led to develop an approach to writing that others found helpful.

As a post-doc, he spent months writing a four to five thousand word papers. And those months came after many previous months engaged in reading, planning and research.

However, when he started writing for publications like The Guardian, New Scientist and Nature, Pete discovered that you were given days and at most weeks for similar pieces of work... and the standard expected was still extremely high.

Pete recognised that a key difference was that journalists have a clear idea of the basic shape and requirements of their articles before they start writing. Knowing this format let him research the piece efficiently and write quickly.

After writing around 16 books, Pete was asked to help some researchers with a piece of their work. He applied a similar process of structure-led, message-targeted thinking and the researchers were exhilarated by the results.

The arrival of 'Roberts funding' in 2004 created an opportunity to integrate skills developed into doctoral training and stimulated a new level of access to skills development within the academic community. Pete was ready to step in and start training...

Now Pete works in many countries, across many disciplines and with people at all stages of their academic career.

Jakob Whitfield

Associate Trainer

With a wealth of experience in writing for academic and business clients, Jakob combines real world expertise with a warm presentation style.

He has delivered ThinkWrite's courses for over 10 years with great humour and consistently high feedback. 


See more about Jakob on his Linkedin profile

Ed Baber

Business Manager

Ed has spent a couple of decades working in academic skills development. He has been a training administrator and manager at UCL as well as a manger/administrator within companies that provide training in academia.

He therefore understands the constraints, pressures and goals faced by people who need training, as well as the issues faced by the providers.

Get in touch and he will quickly be able to let you know whether our workshops will meet your learners' needs.


'Most Empowering Academic / Health Research Writing Solution' 2023 - UK

"We are thrilled that SME news recognised the work we have done that enables ThinkWrite's tried and tested techniques to be picked up in BiteSize or Masterclass formats. It's take a huge effort, but since covid triggered the change we have worked with people on every continent - with consistently brilliant feedback." Pete Moore PHD - Founder & Director of ThinkWrite.

Gold Award Winners 2021...

for E-learning!

2020 lockdown triggered almost 100% cancellation of our workshops and kick-started a massive move online. Within days we were filming, editing and building. As a result our e-learning tools are used around the world. The push from our team across the past 24 months has been exceptional. We're therefore thrilled that this transformation has been recognized and rewarded.

Regular Clients Include:

Florence Nightingale Foundation logo
Graduate School of Systemic Neurosiences Logo
London School of Economics logo
NHS logo
University of Bristol logo
University of Oxford: Logo